THE WHITE ROOM: WHAT YOU GET
We believe in letting people talk for themselves. If it matters, it will come out.
We think of every video we get as a 'flowstate', because we get people talking in a natural, private, unpressured and unmediated way – in a state of 'flow'. We collect these moments on video and let you see all the raw footage.
What comes back is the real thing – stimulus, stories, ideas, inspirations and insights.
Then we break everything down, using a powerful, proprietary analysis technique, to make sense of what’s come out. What you get is a private video archive of response that builds over time, as well as a compact presentation of findings from every question asked.
Access to findings, analysis and raw footage on a dedicated, password-protected site means that anyone within your business can instantly tap into people’s opinion.
Flowstates
The raw video footage, fully transcribed and downloadable to your desktop. Leave a comment, flag a video you find interesting and start a conversation within your organisation.
Video Summaries
Watch themed video highlights in a minute or two.
Findings & Implications
A summary of the key learnings and what they mean for you.
Salient Markers
A compact review of findings that tells you what is driving people’s response overall, with clickable boxes to dig down into the details.
Relationship Map
A map that plots individual relationships against key drivers. Clickable nodes bring up video flowstates and highlight key sub-groups.